Analysing Advertising: Understanding Marketing Techniques (Years 7–10 Economics & Business)
Introduction
Advertising is one of the most visible ways businesses communicate with consumers, and analysing ads helps students understand how marketing influences decision‑making. Using free Australian resources from Ad Standards and publicly available advertisements, teachers can guide students to explore persuasive techniques, target audiences and ethical considerations. This activity is ideal for Years 7–10 Economics and Business and supports media literacy across the curriculum.
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| Some helpful resources from Ad Standards. |
How to Use It in the Classroom
Teachers can introduce students to real Australian advertisements and unpack how businesses use imagery, language, colour and emotion to influence consumer behaviour. Students can identify target audiences, evaluate the effectiveness of campaigns, and consider ethical issues such as stereotypes or misleading claims. This activity works well as a short lesson, a group task or a summative assessment. It also supports cross‑curricular links with English and Media Arts, helping students become critical, informed consumers.
Five practical tips, tricks and ideas for the classroom
- Use current Australian ads to keep the lesson relevant
- Compare two ads for the same product aimed at different audiences
- Have students redesign an ad to target a new demographic
- Use Ad Standards case studies to explore ethical issues
- Create a class “advertising wall” to analyse trends over time
Australian Curriculum Connections
- AC9HE7K02 – How businesses identify opportunities and respond to consumer needs
- AC9HE8K03 – Factors that influence business success, including marketing
- AC9HE9S02 – Analyse data and information to make informed decisions
- AC9HE10K03 – Strategies businesses use to improve performance
- AC9HE10S03 – Develop and present reasoned arguments using evidence






